E-Commerce Development
Shopify Stores Built to Convert
We don't build cookie-cutter Shopify stores. Every product page is designed to convert, with custom sections, product configurators, and bespoke templates tailored to your brand. We've built 100+ e-commerce sites and managed 100K+ products. Our founder Mark Lunnemann built a furniture e-commerce business to £1.9M in 18 months using the same principles we apply to client stores today.
What You Get
Real Example: London Fireplace Retailer
Challenge
Had a Shopify store with poor UX. Products were hard to find, the checkout was clunky, and mobile conversions were 15x lower than desktop.
Solution
Complete Shopify rebuild with custom product filters (fireplace type, size, fuel, price range). Optimised collection pages for SEO. Improved product photography with AI-generated lifestyle images. Streamlined checkout from 5 steps to 2.
Results
- ✓40% increase in add-to-cart rate
- ✓25% reduction in bounce rate
- ✓35% increase in pages per session
- ✓20% higher average order value
- ✓Mobile conversions improved by 300%
Real Example: Sussex Fireplace Retailer
Challenge
Had 500+ fireplace models but no way for customers to find the right one. Their old store: basic search, no filters, customers calling to ask "which one fits my room?"
Solution
Built a faceted search system with 12 filter dimensions (fuel type, style, size, heat output, flue type, price, brand, room size, efficiency rating, colour, installation type, warranty). Added a "Find Your Perfect Fireplace" quiz that recommends products based on room dimensions and preferences.
Results
- ✓60% faster page load (from 4.2s to 1.7s)
- ✓50% increase in mobile conversions
- ✓30% higher search-to-purchase rate
- ✓25% reduction in cart abandonment
- ✓Phone enquiries reduced by 60% (customers self-serve)
Why AutoMazen
100+ stores built — We've seen what works and what doesn't
Industry expertise — We understand fireplace, furniture, and home improvement product complexities
Conversion focus — Every decision is based on conversion data, not aesthetics alone
Speed — Most builds complete in 4-6 weeks
Ongoing support — We don't hand over and disappear. 98% client retention.
Pricing
Theme customisation from £3,000. Custom theme builds from £6,000. Product configurators from £4,000. Full store rebuilds from £8,000.
Free consultation: We audit your current store and provide a fixed-price quote.
Book a Strategy CallFAQ
How long does a Shopify build take?
Theme customisation takes 2-3 weeks. Custom theme builds take 4-6 weeks. Complex builds with product configurators take 6-10 weeks. We provide a fixed timeline before starting.
Can you work with our existing Shopify store?
Yes. We specialise in optimising existing stores. Our audit identifies exactly what's broken, and we fix it. We've improved stores with 500+ products without rebuilding from scratch.
Do you build on other platforms besides Shopify?
We focus on Shopify for e-commerce because it's the best platform for most businesses. For headless builds, we use Shopify's Storefront API with Next.js. For non-e-commerce sites, we use Next.js on Vercel.
Will our store work on mobile?
Absolutely. We design mobile-first. Every store we build is tested on iPhone, Android, and tablet before launch. Mobile typically accounts for 70%+ of e-commerce traffic.
Can you migrate from WooCommerce/Magento?
Yes. We've migrated 20+ stores from WooCommerce, Magento, and BigCommerce to Shopify. We handle product data, customer data, order history, and URL redirects to preserve SEO rankings.
What happens after the store goes live?
All builds include 30 days of post-launch support. We fix bugs, make tweaks, and train your team. After that, our ongoing support packages cover updates, new features, and optimisation.
Do you do product photography?
We use AI-generated product photography (Midjourney, VEO3) to supplement or replace traditional photography. This reduces costs by 80% and speeds up content production. We can also coordinate traditional photo shoots if needed.
Related Services
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