Google Ads & Analytics
Data-Driven Google Ads That Deliver ROI
We don't just manage Google Ads — we engineer profitable campaigns. £5M+ in ad spend managed across 50+ clients. Every decision is backed by data from custom Google Analytics 4 dashboards that show exactly what's working and why. Mark Lunnemann learned PPC at Xerox managing £2M+ enterprise accounts. Today, we apply enterprise-level rigour to small and medium businesses.
What You Get
Real Example: Online Fireplace Retailer
Challenge
Was spending £8,000/month on Google Ads with poor results. Their agency reported "good traffic" but sales weren't increasing. Our audit found: 60% of budget spent on informational keywords, 25% of clicks from locations they don't serve, landing pages with 0% conversion rate on mobile, no conversion tracking.
Solution
Restructured campaigns by purchase intent. Added 200+ negative keywords. Rewrote landing pages for conversion. Implemented proper conversion tracking. Added remarketing for abandoned carts.
Results
- ✓78% reduction in wasted spend
- ✓ROAS improved from 2.1x to 4.5x
- ✓Cost per acquisition reduced from £85 to £32
- ✓Lead quality improved 40%
- ✓£32,000 saved annually
Real Example: London Fireplace Retailer
Challenge
Wanted to scale their Google Ads from £3,000/month to £10,000/month without losing efficiency.
Solution
Segmented campaigns by fireplace type (wood burning, gas, electric, bioethanol). Created dedicated landing pages for each segment. Implemented Smart Bidding with target ROAS. Added dynamic search ads for long-tail keywords. Built custom GA4 dashboard showing ROI by product category.
Results
- ✓45% lower CPC
- ✓60% higher conversion rate
- ✓£120,000 additional revenue in 6 months
- ✓ROAS maintained at 4.2x despite 3x budget increase
Why AutoMazen
£5M+ managed — We've seen what works across 50+ clients
Custom dashboards — Not standard GA4 reports. Built for your business.
Transparency — You see exactly where every pound goes
No long-term contracts — Monthly rolling. Performance must justify spend.
Free audit — We identify waste before you spend a penny with us
Pricing
Management fee: 15% of ad spend (minimum £750/month). Setup fee: £1,500 (one-time). Free analytics report available before any commitment.
Example: £5,000/month ad spend = £750 management fee + £1,500 setup (first month only).
Book a Strategy CallFAQ
How quickly can you improve our Google Ads?
We typically see improvements within 2-4 weeks. Complete restructures take 6-8 weeks to reach full potential. We provide weekly updates during the first month.
Do you work with small budgets?
Yes. We work with clients spending £1,000-£50,000/month. The key is having enough data to optimise — typically £1,000/month minimum for meaningful results.
What's included in the free analytics report?
We audit your current Google Ads account, GA4 setup, and landing pages. You receive a 20+ page report identifying waste, missed opportunities, and quick wins. No obligation.
How do you track conversions properly?
We implement Google Ads conversion tracking, GA4 events, and enhanced ecommerce. We track: form submissions, phone calls, purchases, add-to-carts, and micro-conversions (time on site, scroll depth).
Do you do Facebook/Instagram ads too?
Yes. See our Social Media Advertising service. Many clients use both Google Ads and social ads for full-funnel coverage.
What if we're already working with another agency?
We offer a free audit that compares your current performance to industry benchmarks. If we can't significantly improve on your current results, we'll tell you honestly.
How often do you optimise campaigns?
Daily monitoring, weekly adjustments, monthly strategy reviews. We don't 'set and forget.'
Can you help with Google Shopping?
Yes. We specialise in Google Shopping for e-commerce stores. Product feed optimisation, campaign structure, and bid management.
Related Services
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